Situated near Balaton, the biggest lake in Central Europe, close to the Bakony hills is Herend, Hungary's "porcelain city" with the biggest porcelain manufactory in Europe. Despite neck-and-neck competition in the tourism industry, we have approximately 100,000 visitors annually. In line with expectations arising from the touristic importance of Herend, visitors' needs were answered by opening in 1999 the Porcelanium – now operational in conjunction with the Herend Porcelain Museum, the largest collection of porcelain treasures on the globe – where visitors see the magic of technology unfolding behind the scenes. With the help of films, pot-throwers and professional painter, there are demonstrations by trained guides to reveal the secret of porcelain manufacturing. The Apicius Restaurant and Café is a culinary joy for any aficionado of gastronomy.

Regular wine-tasting events, the razzmatazz of Midsummer Night, temporary exhibitions and one-off events are all guarantees of quality entertainment and relaxation, no matter what the weather is like – sweltering hot and sunshine or romantic snowfall. Herend is there expecting friends and visitors all year round.